calls to action
Commands seeking response
Calls to action are prompts urging an audience to do something specific—sign a petition, buy now, subscribe, donate.
In marketing and web design, a call to action is typically a button or link designed to convert browsers into customers: The email ended with a call to action to schedule a demo.
In speeches and activism, calls to action rally people to act on what they've just heard.
- click hereDigital action prompt
- petition drivesOrganized signature-gathering efforts
- persuasive languageWords crafted to convince
- free trialsLimited complimentary access periods
- limited time offerPromotion with deadline
landing pages · community organizing · motivational speeches · grassroots mobilization · awareness campaigns · spread the word · reward systems · rhetorical questions · public service announcements
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- mobilizesrallies, deploys, recruits, musters, assembles
- political writingspolitical essays, political manifestos, manifestos, political philosophy, treatises