app launch

Program goes live

App launch is the moment when a software application starts up and becomes ready to use.

The term also refers to the public release of a new app: The company planned a big marketing push around the app launch.

In technical contexts, launch time matters—users expect apps to open quickly, and slow launches frustrate them.

Opposites
software lifecycle stage

app launchend of life

Cessation of existence

decommissioning · app update

release type

app launchapp update

Revised program version

software update · bug fix

product availability action

app launchdelisting

Removal from exchange

Family

app, launch, apps, application, applications, launched, launching, launches, launcher

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Everyday, not technical · Rated G