apology tour

Serial mea culpas

An apology tour is a series of public appearances where someone—typically a politician, celebrity, or public figure—makes repeated apologies for past actions or statements.

The term is usually dismissive or critical, suggesting the apologies are performative or politically motivated rather than sincere: His media appearances felt like an apology tour after the scandal broke.

Sometimes used for anyone making rounds to repair damaged relationships: She went on an apology tour with her in-laws after missing the wedding.

Related

groveling · eating crow · walkback · public relations · media training · scandal · forgiveness · making amends · reputation · reputation management · spin · backpedaling · humble pie · hat in hand · press conference · accountability · blame · remorse

Categories
Opposites
rhetorical stance

apology tourvictory lap

Celebratory post-competition circuit

chest-thumping · self-congratulation · boasting · lap of honor · crowing

national/institutional posture

apology tourgunboat diplomacy

Persuasion through naval presence

national/political posture

apology tourAmerica First

Policy favoring national interests

show of force · dominance display · triumphalism · chest-beating

Family

apology, tour, apologies, apologize, apologized, apologizing, apologetic, apologetically, apologist

Familiarity
Top 500,000
Profile
Mostly American · Negative · Everyday, not technical · Rated G