anniversary sales

Annual celebration markdowns

Anniversary sales are promotional retail events tied to a store's or company's founding date, offering discounts to celebrate years in business.

The term also covers sales marking other annual milestones.

Unlike seasonal sales with fixed calendar dates, anniversary sales vary by retailer: Nordstrom's anniversary sale runs in July, The shop's tenth anniversary sale drew record crowds.

Related

doorbuster deals · promotion · limited time offer · savings · milestone · blowout · markdown · red tag · doorbusters · event · bargains · specials · yearly · early bird · commemoration · limited-time · balloons · confetti

Opposites
pricing temporality

anniversary salesfull price

Amount without reductions

everyday low prices · off-peak pricing · list price

price direction

anniversary salesprice hikes

Upward cost adjustments

premium pricing · surge pricing

promotional status

anniversary salesbusiness as usual

Continuation of normal routine

off-season

Family

anniversary, sales, sale, annual, annually, annuals, selling, sell, seller

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G