aimed at

Had sights on

Aimed at indicates the intended target or recipient of something.

A campaign aimed at young voters seeks to reach them.

Criticism aimed at a policy targets that policy.

The phrase works for both literal targeting a gun aimed at the door and figurative direction programs aimed at reducing poverty.

Often interchangeable with directed at or intended for.

intention

designed

Created according to plan

calculated · deliberate · purposeful · goal-oriented · destined · envisaged · proposed · scheduled · earmarked · dedicated

audience

demographic

Statistical population category

readers · listeners · segment · niche · advertising · campaign · outreach · marketing · branding · tailored

targeting

crosshairs

Intersecting sighting lines

  • sightsNotable places to visit
  • rifleLong-barreled shoulder weapon
  • sniperConcealed precision shooter

marksman · shooter · bullseye · scope · laser · reticle · muzzle · barrel · weapon · gun

purpose

goal

Desired end result

mission · vision · intent · rationale · motivation · end · function · pursuit · endeavor · quest

Categories
Opposites
intentionality and direction

aimed ataimless

Having no direction

undirected · random · unfocused · haphazard · directionless

target relationship

aimed atshying away from

Instinctively withdrawing from something

specificity of focus

aimed atscattered

Spread irregularly about

diffuse · general · broad · unfocused · indiscriminate

Family

aim, aims, aimless, aiming, misaim, unaimed

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G