affordables

Cheap items available

Affordables is a noun referring to goods, services, or items—especially housing units or consumer products—priced within reach of people with modest incomes.

The term appears frequently in real estate and retail contexts: The city needs more affordables for working families.

It functions as shorthand for "affordable options" and carries a slightly informal, industry-jargon quality.

budget

inexpensive

Low in cost

cheap · reasonable · cost-effective · thrifty · frugal · modest · no-frills · basic · economy · entry-level

deals

bargains

Goods at reduced prices

promotions · specials · clearance · savings · closeouts · rebates · coupons · vouchers · steals · doorbusters

housing

condos

Owned dwelling units

townhouses · co-ops · microunits · prefab · low-income

value

worth

Degree of importance

resale · return · equity

healthcare

generics

Unbranded equivalent products

  • MedicaidPublic health coverage for poor
  • subsidiesFinancial aid from government
  • copaysPatient's partial payment obligation

premiums · deductibles · formulary · over-the-counter · telemedicine · uninsured

Opposites
price point

affordablesluxury goods

Costly non-essential purchases

luxuries · extravagances · big-ticket items · splurges · indulgences

market positioning

affordablesluxury brands

Prestigious, expensive product makers

premium brands · designer goods · haute couture · status symbols · collector's items

Phrases
Family

affordable, unaffordable

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G