Zynga
Social gaming company
Zynga is a video game company known for social and mobile games, particularly those integrated with Facebook.
Founded in 2007, it became famous for FarmVille, Words With Friends, and other casual games designed around social interaction and microtransactions.
The name has become shorthand for the freemium gaming model: another Zynga-style cash grab.
Hybrid monetization approach
- microtransactionsSmall payments within software
- in-app purchasesTransactions within downloaded software
- casual gamesSimple, accessible interactive entertainment
- multiplayerInvolving multiple participants
leaderboards · achievements · game design · levels · coins · energy · quests · rewards
Facebook agricultural simulation
- IPOFirst public stock offering
- NASDAQElectronic securities exchange
- acquisitionAct of obtaining something
- stocksOwnership stakes or inventory
investors · headquarters · San Francisco · revenue · employees · CEO · startup · merger
Voluntary close relations
- invitesRequests attendance formally
- notificationsAutomated messages announcing events
- sharingDividing among others
- requestsFormal expressions of want
neighbors · gifting · co-op · community · viral · connectivity · feed · engagement
Mobile device software
- iOSMobile operating system
- AndroidGoogle's phone platform
- smartphoneHandheld connected computer
- tabletFlat portable computing device
download · App Store · Google Play · touchscreen · portable · cross-platform · notifications · updates
freemium
Hybrid monetization approach
- microtransactionsSmall payments within software
- in-app purchasesTransactions within downloaded software
- casual gamesSimple, accessible interactive entertainment
multiplayer · leaderboards · achievements · game design · levels · coins · energy · quests · rewards · progression
FarmVille
Facebook agricultural simulation
- IPOFirst public stock offering
- NASDAQElectronic securities exchange
- acquisitionAct of obtaining something
stocks · investors · headquarters · San Francisco · revenue · employees · CEO · startup · merger · corporate
friends
Voluntary close relations
- invitesRequests attendance formally
- notificationsAutomated messages announcing events
- sharingDividing among others
requests · neighbors · gifting · co-op · community · viral · connectivity · feed · engagement · interaction
app
Mobile device software
- iOSMobile operating system
- AndroidGoogle's phone platform
- smartphoneHandheld connected computer
tablet · download · App Store · Google Play · touchscreen · portable · cross-platform · notifications · updates · offline
ZyngaNintendo
Japanese video game company
console gaming · FromSoftware · Rockstar Games · Bungie · Valve