Zales

Mall jewelry chain

Zales is an American jewelry retail chain, one of the largest in North America.

The name appears in malls and strip centers nationwide, associated with affordable engagement rings and watches: He bought the ring at Zales.

The stores occupy the middle market—neither luxury nor discount.

engagement

proposal

Formal plan for consideration

bridal · commitment · ring · diamond · solitaire · marriage · betrothal · bride · groom · romance

retail

mall

Enclosed shopping center

salesperson · financing · layaway · warranty · Kay · Jared · credit · promotion · gift · box

jewelry

necklaces

Ornaments encircling the throat

rings · watches · charms · gold · silver · platinum · gemstones · sapphires · rubies · emeralds

diamonds

carat

200 milligrams exactly

  • clarityState of being understandable
  • cutSeverance or reduction
  • colorVisual hue property

brilliance · solitaire · certified · conflict-free · marquise · pave · halo · sparkle · facet · grading

Opposites
jewelry retail market positioning

ZalesTiffany & Co.

Cartier · Bulgari · Piaget · De Beers

retail transaction type

Zalespawnshop

Store lending against collateral

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G