Standard
Branded or official
Standard appears capitalized as a proper noun in names of newspapers (The Evening Standard), organizations, and brands (American Standard, Standard Oil).
In these cases it typically implies a benchmark or measure of quality. (Lowercase standard means normal or a level of quality.)
Times
Periods or newspaper
- LaSalle ParishGeorgetown, Midway
- Motorcyclesmotorcycle, motorbike, cruiser, cruisers, sport bike
- British CarsAston Martin, Austin, Bentley, Jaguar, Land Rover
- Guitar ModelsLes Paul, Flying V, Explorer, Firebird, Thunderbird
- Furniture BrandsEthan Allen, La-Z-Boy, IKEA, Drexel, Hooker
- Stuart EnglandCharles I, Charles II, James I, Oliver Cromwell, English Civil War
conformity/norm
Standardnonstandard
Departing from established norms
deviant · abnormal · irregular · unconventional · unorthodox
quality/grade
Standardpremium
Added cost for better
deluxe · substandard · luxury · upgraded · superior
typicality
Standardunusual
Not often encountered
exceptional · unique · rare · extraordinary · uncommon
- double standardUnequally applied moral code
- high standardsDemanding criteria for quality
- up to standardMeeting expected quality
- gold standardMeasure of ultimate quality
- standardized testExam with fixed scoring
- environmental standardsRules governing ecological impact
standards, substandard, standardize, standardized, standardization, nonstandard, standardizing, gold standard, standard-bearer