Sesame Workshop

Street's production company

Sesame Workshop is the nonprofit educational organization that produces Sesame Street and other children's media.

Founded in 1968 as the Children's Television Workshop, it pioneered the use of television for early childhood education, combining entertainment with research-based curriculum on literacy, numeracy, and social-emotional development.

Opposites
organizational mission

Sesame WorkshopViacom

American media conglomerate

Disney · Hasbro · Mattel · toy industry · NBCUniversal

content values

Sesame WorkshopSouth Park

Satirical animated comedy series

content farms · Rockstar Games · Ren and Stimpy

cultural positioning

Sesame Workshopcable television

Wired broadcast subscription service

Family

sesame, workshop, workshops, work, works, worked, working, worker, workers

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G