See's Candies

See's Candies is an American confectionery company known for boxed chocolates and other sweets, founded in Los Angeles in 1921.

The brand is associated with old-fashioned quality and distinctive black-and-white packaging.

See's operates retail shops, mostly in the western United States, where customers often receive a free sample: We always stop at See's when we're at the mall.

Related

caramel · lollipops · gift · gift box · nuts · Valentine's · Christmas · counter · mall kiosk · white · black · shop · toffee · fudge · California · Berkshire · nostalgic · vintage

Opposites
confectionery market positioning

See's CandiesHershey's

American chocolate manufacturer

Mars · Nestlé · Russell Stover · Tootsie Roll · Godiva

sweetness/indulgence category

See's Candiesbeef jerky

Cured, dried meat strips

salted nuts · protein bars · kale chips · rice cakes · health food

Family

see, sees, seeing, seen, saw, seer, seers, candy, candies

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Positive · Everyday, not technical · Rated G