PR spin
Corporate damage control
PR spin is the strategic shaping of information to present a person, organization, or event in the most favorable light.
It emphasizes positive aspects while downplaying or reframing negatives: The company's response was pure PR spin.
Unlike outright lying, spin works through selective emphasis, careful word choice, and controlling the narrative.
The term carries skeptical connotations—to call something spin is to suggest manipulation rather than honest communication.
- propagandaBiased information for influence
- messagingSending written digital communications
- media trainingPreparing for journalist encounters
- damage controlLimiting further harm
- damage limitationReducing negative consequences
narrative · optics · talking points · on message · deflection · manipulation · media · handlers · press release · whitewash · sugarcoat · framing · publicity · press junket · spokesperson · crisis management · news cycle · soundbite
- tabloidsNational Enquirer, TMZ, Daily Mail, People, Globe
PR spincandor
Unguarded truthfulness
straight talk · transparency · unvarnished truth · full disclosure · brutal honesty
PR spininvestigative journalism
In-depth reporting exposing wrongdoing
independent journalism · muckraking · exposé · whistleblowing · leaked documents