PII

Sensitive identity data

PII stands for personally identifiable information—data that can identify a specific individual.

This includes obvious identifiers like names, Social Security numbers, and addresses, but also less obvious ones: IP addresses, biometric data, or combinations of details that together pinpoint someone.

The term appears constantly in privacy policies, data breach notifications, and compliance discussions: The leak exposed PII of 50 million users.

protection

encryption

Converting data into code

redaction · hashing · de-identification · compartmentalization

breach

exposure

State of being unprotected

  • leakEscape through a breach
  • theftUnlawful taking of property
  • compromiseAgreement through mutual sacrifice

phishing · negligence · misconfiguration · ransomware · notification · remediation

types

birthdate

Day of birth

regulation

GDPR

EU data protection law

  • HIPAAMedical privacy statute
  • CCPACalifornia consumer data protection law
  • FERPAStudent records protection statute

COPPA · opt-out · opt-in

Categories
Opposites
identifiability

PIIstatistical data

Quantified information for analysis

demographic trends · metadata

data sensitivity/protection status

PIIpublic information

Accessible-to-all data

open data · public records · common knowledge

Family

pious, piety, expiation

Familiarity
Top 1,000,000
Profile
Used worldwide · Abstract · Rated G