Mike and Ike

Chewy candy pair

Mike and Ike is a brand of fruit-flavored chewy candy sold in the United States since 1940.

The oblong, brightly colored pieces come in various fruit flavors and are sold in distinctive yellow boxes.

The name has no known origin story—there was no Mike or Ike.

The candy is associated with movie theaters and nostalgic American sweets.

Related

fruit flavors · theater · box · cherry · lemon · strawberry · lime · grape · orange · elongated · colorful · sweet · tart · snack · concession · vending · nostalgic · sugar

Categories
Opposites
candy texture and form

Mike and Ikechocolate bar

Cocoa candy rectangle

fudge · hard candy · chocolate truffles · gummy bears · lollipop

flavor profile

Mike and Ikedark chocolate

Cocoa-heavy candy variety

salted caramel · chocolate · Snickers · Milky Way · Three Musketeers

candy prestige and positioning

Mike and IkeGodiva

Luxury chocolate company

Belgian chocolates · Lindt · See's Candies · Ghirardelli

Family

mike

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G