M&M characters

Chocolate spokescandies personified

The M&M characters are the anthropomorphized candy mascots used in Mars advertising since the 1950s, each colored shell given a distinct personality.

Red is cocky, Yellow is dim but sweet, Green is seductive.

They appear in commercials, merchandise, and the branded stores.

References to M&M characters often invoke their exaggerated personas: She has Green M&M energy.

Related
  • redPrimary color, warm
  • yellowHue between green and orange
  • greenColor of vegetation
  • bluePrimary color; also sad
  • orangeCitrus with segments

brown · candy · chocolate · milk chocolate · peanut butter · shell · mascot · peanut · plain · crispy · advertising · commercial · Super Bowl ad · Mars · cartoon · animated · colorful · sweet

Opposites
brand mascot tone

M&M charactersPillsbury Doughboy

Baking brand mascot

Tony the Tiger · Jolly Green Giant · Ronald McDonald · Mr. Peanut · Chester Cheetah

mascot visual style

M&M charactersGeico Gecko

Green spokesman reptile

Aflac Duck · celebrity endorsers · Flo from Progressive · Colonel Sanders

Family

character, characters, characteristic, characterize, characterized, characterization, characteristically, uncharacteristic

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G