Joanna Gaines

Joanna Gaines is an American television personality, designer, and businesswoman known for the home renovation show *Fixer Upper* with her husband Chip Gaines.

Her aesthetic—farmhouse style with shiplap, neutral palettes, and rustic touches—became so influential it shaped American home design trends in the 2010s: Every house on the market has that Joanna Gaines look now.

Related

shiplap walls · demo day · HGTV · design · home · rustic · decor · Texas · silos · bakery · white paint · neutral palette · modern farmhouse · remodel · kitchen · contractor · style · cozy

Categories
Opposites
design aesthetic

Joanna Gainesmaximalist

Advocate of extreme positions

industrial aesthetic · rococo · Liberace · gaudy

lifestyle brand persona

Joanna GainesMartha Stewart

Homemaking media entrepreneur

Kim Kardashian · Gwyneth Paltrow · Howard Stern · shock jock · provocateur

approach to renovation

Joanna Gainesslumlord

Negligent low-income housing owner

wrecking ball · neglect · abandonment · hoarder · decay

Family

Joanna, gain, gains, gained, gaining, gainer, gainers

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Positive · Everyday, not technical · Rated G