Jason Derulo

Jason Derulo is an American singer and songwriter known for R&B and pop hits in the 2010s.

He became recognizable for singing his own name at the beginning of his songs: Jason Derulo!

This signature has made him a meme and cultural reference point for self-announcement or self-promotion.

dance

choreography

Designing performance movement sequences

  • movesChanges in position
  • TikTokShort-form video service
  • viralSpreading quickly online

hip-hop · freestyle · body rolls · performance · acrobatics · stage presence · music video · splits · backflip · footwork

fame

celebrity

Widely recognized public figure

TikTok · Instagram · viral · followers · endorsements · publicity · limelight · recognition · fanbase · trending

artist

singer

Vocal music performer

entertainer · producer · musician · collaborator · recording artist · hitmaker · crooner · soloist · frontman · showman

style

R&B

Soulful pop genre

  • popFizzy drink, regionally
  • dance-popRhythmic electronic pop music
  • hip-hopRhythmic spoken-word music

electronic · synth · autotune · falsetto · hooks · catchy · upbeat · club · party anthem · radio-friendly

Categories
Opposites
musical style and persona

Jason DeruloBon Iver

Indie folk project, Wisconsin

Radiohead · Tom Waits · Leonard Cohen · Nick Cave · Björk

artistic credibility vs commercial calculation

Jason DeruloKendrick Lamar

Frank Ocean · Jeff Buckley · Joni Mitchell · Lauryn Hill · D'Angelo

public persona and self-promotion

Jason DeruloSia

Daft Punk · Banksy · Thomas Pynchon · Sade · Enya

Family

Jason

Familiarity
Top 500,000
Profile
Concrete · Everyday, not technical · Rated G