EA

Sports gaming giant

EA is Electronic Arts, the video game company behind FIFA, Madden, The Sims, and Battlefield: EA announced a new release.

EA is often criticized for aggressive monetization practices. (Lowercase ea. abbreviates each; Ea is the Mesopotamian god.)

franchises

FIFA

International soccer authority

Star Wars · Titanfall · Medal of Honor · NHL · UFC · SimCity · Crysis

company

Electronic Arts

Video game publisher

stock · shareholders · CEO · headquarters · subsidiary · franchise · revenue · acquisition · merger · IPO

gaming

season pass

Unlimited admission for duration

multiplayer · online · servers · patches · updates · subscription · beta · launcher · account

Categories
Opposites
business model/monetization philosophy

EAValve

Game studio and storefront

FromSoftware · Nintendo · fair pricing

corporate structure/studio independence

EAgarage studio

Repurposed vehicle bay for creating

creative philosophy

EAinnovative design

Original creative solution

passion project · risk-taking

Phrases
Family

eau

Familiarity
Top 500,000
Profile
Known to kids · Concrete · Everyday, not technical · Rated G