Burt's Bees

Natural lip care

Burt's Bees is an American personal care company known for natural lip balms, skincare, and beauty products.

Founded in 1984 by beekeeper Burt Shavitz and artist Roxanne Quimby, the brand built its identity around beeswax-based formulas and environmentally conscious packaging.

The bearded face of Burt became iconic on the yellow-capped lip balm tubes.

Related

lip balmWaxy mouth moisturizer
beeswaxHoneycomb building material
honeyBees' viscous nectar product
naturalNot artificially produced
all naturalContains nothing artificial

cruelty free · moisturizer · yellow · tin · peppermint · organic · skincare · beauty aisle · hive · buzzing · tinted · shea butter · drugstore · farmers market · hippie · crunchy · herbal · gentle

Categories

Lip Productslipstick, lip gloss, lip balm, lip liner, lip tint
Beauty BrandsL'Oreal, Maybelline, Revlon, CoverGirl, MAC
Oral Care BrandsColgate, Crest, Sensodyne, Oral-B, Listerine
Eco-Friendly BrandsPatagonia

Opposites

ingredient philosophy

Burt's BeesVaseline

Branded petroleum jelly product

petroleum jelly · Clinique · Carmex · Neutrogena · Olay

brand positioning and ethos

Burt's BeesLa Mer

French for "the sea"

Procter & Gamble · Johnson & Johnson · Revlon · Maybelline · CoverGirl

Family

Burt, bee, bees

Familiarity: Top 200,000
Profile: Mostly American · Concrete · Positive · Everyday, not technical · Rated G