Amway

Door-to-door empire

Amway is a multi-level marketing company selling health, beauty, and home products through independent distributors.

Founded in 1959, it became synonymous with direct sales business models where participants earn commissions on their own sales and recruit others to sell below them.

The name often carries skeptical connotations: My cousin tried to get me into Amway.

Critics characterize such structures as pyramid schemes; defenders call them legitimate entrepreneurship.

controversy

pyramid scheme

Fraud through endless recruitment

  • FTCCommerce regulatory agency
  • lawsuitCivil court proceeding
  • scamDishonest money-making scheme

criticism · settlement · deception · ethics · regulation · investigation · attrition rate · class action · business practices · skepticism

company

MLM

Tiered distribution business model

multilevel marketing · corporation · multinational · business model · entrepreneurship · home-based business · compensation plan · downline · upline · recruitment

products

skincare

Complexion maintenance regimen

shampoo · conditioner · moisturizer · cleanser · toothpaste · soap · lotion · household cleaners · energy drinks · protein powder

Categories
Opposites
business model

AmwayWalmart

Largest global retailer

department store · Amazon · Costco · e-commerce · supermarket

corporate reputation/legitimacy

AmwayPatagonia

South America's southern tip

Procter & Gamble · Costco · Johnson & Johnson · REI · Unilever

employment structure

Amwayunion job

Position with collective representation

steady paycheck · civil service · government job · guaranteed income · wage labor

Family

way, am, American

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G