webmasters
Online page maintainers
Webmasters are people who maintain websites—handling technical upkeep, content updates, and server management.
The term peaked in the 1990s and early 2000s when websites were often run by a single person or small team: Contact the webmaster if you find broken links.
As web development professionalized and specialized, the term became somewhat dated, replaced by titles like web developer, site administrator, or content manager.
Area of control
Important identifying words
- backlinksExternal pages citing yours
- optimizationMaximizing efficiency or performance
- rankingOrdered position assignment
- sitemapWebsite's page directory
Standards for assessment
- conversionAct of changing states
- trafficMovement along routes
- sessionsPeriods for specific activities
- pageviewsPage load tallies
engagement · acquisition · funnel · segmentation · real-time · dashboard · reports · goals
domain
Area of control
bandwidth · cache · firewall · backup · database · downtime · migration
keywords
Important identifying words
- backlinksExternal pages citing yours
- optimizationMaximizing efficiency or performance
- rankingOrdered position assignment
metrics
Standards for assessment
- conversionAct of changing states
- trafficMovement along routes
- sessionsPeriods for specific activities
pageviews · engagement · acquisition · funnel · segmentation · real-time · dashboard · reports · goals · ecommerce
responsive
Quick to react
plugins · debugging · accessibility · cross-browser · validation
redirects
Sends in new direction
- complianceAdhering to requirements
- tech workersprogrammers, programmer, software engineer, developers, software developer
- early internet users