universalisation
Extending to all
Universalisation is the process of making something universal—extending it to apply everywhere, to everyone, or in all cases.
The term appears in philosophy, ethics, and policy discussions: Kant's ethics require the universalisation of moral principles.
In business and technology, it describes adapting products for global markets.
British spelling; Americans write universalization.
Making things the same
- assimilationAbsorbing into a whole
- uniformityState of being identical
- convergenceProcess of approaching sameness
- levelingMaking flat or equal
flattening · erasure · monoculture · sameness · conformity · blandness · McDonaldization · Westernization
Passive molecular spreading
- disseminationWide distribution of information
- proliferationRapid increase in quantity
- propagationAct of spreading widely
- transmissionSending of information
circulation · expansion · extension · permeation · adoption · uptake · mainstreaming · rollout
Adjusting to a standard
- harmonizationCreating consistency across systems
- uniformityState of being identical
- conformityAdherence to norms
- consistencyReliable adherence to standards
regularization · codification · systematization · alignment · equivalence · interoperability · compatibility · protocol
Worldwide economic and cultural integration
- worldwideExtending across Earth
- planetaryOf or relating to worlds
- transnationalCrossing country lines
- cross-culturalInvolving multiple societies
interconnected · cosmopolitan · international · borderless · ecumenical · multicultural · supranational · commonality
homogenization
Making things the same
- assimilationAbsorbing into a whole
- uniformityState of being identical
- convergenceProcess of approaching sameness
leveling · flattening · erasure · monoculture · sameness · conformity · blandness · McDonaldization · Westernization · anglicization
diffusion
Passive molecular spreading
- disseminationWide distribution of information
- proliferationRapid increase in quantity
- propagationAct of spreading widely
transmission · circulation · expansion · extension · permeation · adoption · uptake · mainstreaming · rollout · scaling
normalization
Adjusting to a standard
- harmonizationCreating consistency across systems
- uniformityState of being identical
- conformityAdherence to norms
consistency · regularization · codification · systematization · alignment · equivalence · interoperability · compatibility · protocol · benchmark
globalization
Worldwide economic and cultural integration
- worldwideExtending across Earth
- planetaryOf or relating to worlds
- transnationalCrossing country lines
cross-cultural · interconnected · cosmopolitan · international · borderless · ecumenical · multicultural · supranational · commonality
universalisationlocalization
Adapting for specific markets
localisation · regionalization · restriction · narrowing · nationalization
universalisationdifferentiation
Recognizing meaningful differences
diversification · specialisation · specialization · customisation · customization