tie in
Make a connection
To tie in is to connect or integrate with something else, creating a relationship or coherence: The subplot ties in with the main story, How does this tie in with what you said earlier?
A tie-in is a product designed to capitalize on something else's popularity—a book released alongside a movie, merchandise linked to a franchise: The toy was a tie-in to the animated series.
Point of connection
- relateConnect or recount
- associateConnect mentally or socially
- connectJoin or link
- joinConnect or enlist
integrate · coordinate · synchronize · align · mesh · dovetail · correlate · cross-reference
Jointly advertise related products
- merchandiseCommercial products offered
- brandCompany's product line name
- sponsorFunder of activities
- partnerOne who shares activity
collaborate · franchise · license · marketing · campaign · product placement · bundle · synergy
link
Point of connection
join · integrate · coordinate · synchronize · align · mesh · dovetail · correlate · cross-reference · interweave
cross-promote
Jointly advertise related products
- merchandiseCommercial products offered
- brandCompany's product line name
- sponsorFunder of activities
partner · collaborate · franchise · license · marketing · campaign · product placement · bundle · synergy · endorsement