the best thing since sliced bread

Highly praised innovation

A phrase expressing enthusiastic praise for an innovation or discovery, suggesting it rivals the convenience of pre-sliced bread—once a genuine marvel of modern life.

Almost always used with exaggeration or irony: He thinks his new app is the best thing since sliced bread.

The phrase gently mocks overhyped novelty.

hyperbole

exaggeration

Overstating beyond reality

puffery · sensationalism · glorification · embellishment · overkill · magnification · inflation · dramatization · boast · grandiosity

innovation

breakthrough

Sudden important advance

cutting-edge · pioneering · advancement · improvement · progress · novelty · discovery · modernization · disruption · leap forward

praise

acclaim

Enthusiastic public approval

approval · appreciation · kudos · accolade · commendation · tribute · applause · recognition · testimonial · five-star

enthusiasm

excitement

State of eager enthusiasm

fervor · gusto · exuberance · zeal · keenness · ardor · elation · infatuation · craze · obsession

Opposites
perceived value/quality

the best thing since sliced breadworthless

Lacking any value

garbage · good for nothing · bottom of the barrel · rubbish · the pits

innovation/impact

the best thing since sliced breadreinventing the wheel

Recreating what already exists

old hat · same old same old · yesterday's news · dead on arrival · back to the drawing board

hype vs. reality

the best thing since sliced breadoverhyped

Promoted beyond merit

all sizzle and no steak · all hat and no cattle · fool's gold · emperor's new clothes · smoke and mirrors

Family

sliced, better, things, slicer

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Positive · Everyday, not technical · Rated G