signature phrase
Personal verbal trademark
A signature phrase is a distinctive expression closely associated with a particular person, character, or brand—something they say so often it becomes their verbal trademark.
Comedians have catchphrases, politicians have slogans, and fictional characters have lines fans quote endlessly: His signature phrase was "I'll be back".
The phrase need not be original, just consistently and recognizably theirs.
- catchphraseSignature line of words
- taglineMemorable branding phrase
- mottoGuiding behavioral phrase
- sloganMemorable promotional phrase
- trademarkRegistered commercial identifier
hallmark · mantra · byword · running gag · comedy bit · quotation · iconic · memorable · pop culture · verbal · tic · calling card · autograph · flourish · punchline · one-liner · stand up comedy · talk show
signature phrasecliché
Overused, unoriginal expression
stock phrase · boilerplate language · commonplace · platitude · filler phrase
signature phrasecommon saying
signature, phrase, sign, signal, signify, significant, significance, signification, signatory