show window

Retail display pane

A show window is a store's display window facing the street, designed to exhibit merchandise and attract customers.

The term is slightly old-fashioned; *display window* or *storefront window* is now more common.

Figuratively, anything serving as a showcase: The program became a show window for the agency's capabilities.

Related

setting · merchandise · microcosm · mannequin · branding · plate glass · awning · promotion · glass facade · boutique · lighting design · Macy's · Fifth Avenue · retail therapy · color palette · vitrine · signage · props

Opposites
visibility/display purpose

show windowback room

Private space behind scenes

stockroom · storeroom · storage area · warehouse · loading dock

customer journey stage

show windowcheckout counter

Retail payment station

cash register · point of sale · exit door · fitting room · checkout line

Family

show, window, shows, showed, shown, showing, showy, showman, showroom

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G