self-own

Embarrassing rhetorical boomerang

A self-own is an action or statement intended to make someone else look bad that backfires, making the speaker look foolish instead.

Common in online arguments when someone's attempted insult reveals their own ignorance or hypocrisy: He tried to call out the typo but misspelled three words—total self-own.

The verb is to self-own.

blunder

gaffe

Clumsy social error

miscalculation · slip-up · fumble · blooper · bungle · flub · goof · botch · snafu · clanger

humor

roast

Dry-heat cooking method

irony · mockery · schadenfreude · dunking · burn · ratio · dunk · pwned · destroyed · wrecked

embarrassment

humiliation

Loss of dignity

red-faced · disgrace · cringe · discomfiture · awkwardness · ratio · receipts · screenshot

admission

confession

Admission of wrongdoing

receipts · leaked · exposed · contradiction · hypocrisy · double-standard · inconsistency

Opposites
rhetorical outcome

self-ownsick burn

Memorably cutting insult

own · mic drop · dunk · zinger · gotcha

direction of harm/embarrassment

self-ownown

Have legal title to

burn · dunk on · destroy · demolish · eviscerate

intentionality and competence

self-ownstrategic victory

Planned, deliberate win

flawless execution · tactical genius · perfect timing · clutch moment · 4D chess

Family

self, own, selves, selfish, selfhood, selfless, selfishly, selflessness, owned

Familiarity
Top 500,000
Profile
Used worldwide · Negative · Everyday, not technical · Rated G