rumour campaign

Organized gossip attack

A rumour campaign is a coordinated effort to spread damaging or misleading information about a person, organization, or cause.

The goal is typically to undermine reputation or credibility through gossip rather than direct accusation: The opposition launched a rumour campaign questioning his military service.

Also spelled rumor campaign in American English.

Related

hit piece · poison pen · astroturfing · mudslinging · scandal · fake news · fearmongering · spin doctoring · disinformation · maligning · conspiracy · planted story · talking points · fact-checking · character assassination · fabrication · debunking · trolling

Opposites
directness of accusation

rumour campaignformal charges

Official criminal accusations filed

formal complaint · sworn testimony · press conference

intent and effect on reputation

rumour campaignPR campaign

Coordinated reputation management effort

promotional campaign · reputation management · charm offensive · goodwill tour · puff piece

truth value and verification

rumour campaigninvestigative journalism

In-depth reporting exposing wrongdoing

verified account · official record · whistleblowing · truth-telling

Family

rumour, rumours, rumoured, rumourmonger, campaign, campaigns, campaigned, campaigning, campaigner

Familiarity
Top 500,000
Profile
Timeless · Abstract · Negative · Everyday, not technical · Rated PG