rhetorical flourish

Stylistic speech decoration

A rhetorical flourish is an ornamental turn of phrase or dramatic gesture in speech or writing, designed more to impress than to inform.

The term often carries a dismissive edge—calling something a flourish suggests it's decorative rather than substantive: His promise to "fight until the last breath" was rhetorical flourish, not policy.

Politicians deploy flourishes at the climax of speeches; critics use the label to deflate them.

Related

ethos · alliteration · purple prose · parallelism · simile · logos · bombast · aureate · grandiloquence · irony · anaphora · litotes · grand gesture · epistrophe · verbose · poetic license · ornamentation · silver tongue

Categories
Opposites
ornamentation vs. simplicity

rhetorical flourishplain speech

Unembellished verbal expression

plain language · direct speech · plainspokenness · spare prose · journalistic style

artifice vs. authenticity

rhetorical flourishunvarnished truth

Reality stated without softening

candor · straight talk · plain truth · raw honesty · heartfelt words

verbosity vs. economy

rhetorical flourishbrevity

Shortness of expression

terseness · concision · economy of words · pithy remark · understatement

Family

flourish, rhetoric, rhetorical

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Rated G