psychological archetypes

Psychological archetypes are universal, inherited patterns of thought and imagery that recur across human cultures and individuals.

The concept comes from Carl Jung, who proposed that certain figures—the Hero, the Shadow, the Mother, the Trickster—appear consistently in myths, dreams, and stories because they reflect fundamental aspects of the human psyche.

The term now circulates widely in personality typing, storytelling guides, and pop psychology: She's a classic mentor archetype, The brand positioned itself around the rebel archetype.