prime-time television
Peak viewing hours
Prime-time television refers to the evening hours when viewership peaks—roughly 8 to 11 p.m. in the United States.
Networks schedule their most popular and expensive programming during this window: dramas, comedies, and reality shows competing for the largest audiences.
The show moved from a late-night slot to prime time.
The term extends to anything mainstream or high-profile: a prime-time scandal.
- time slotScheduled period allocation
- must-see TVProgramming too good to miss
- target audienceIntended recipients of content
- family hourKid-appropriate broadcast window
- sitcomEpisodic TV comedy series
Nielsen ratings · syndication · commercial break · reality show · drama series · viewer engagement · soap opera · upfronts · game show · social commentary · sponsorship deals · anthology series · pilot episode · season finale · pop culture references · live broadcast · news program · reruns
prime-time televisiondaytime television
Shows airing midday hours
late-night television · late-night TV · graveyard slot · infomercials · soap operas
prime-time televisionpublic access television
Noncommercial local broadcasting for citizens
cable access · local programming · webisodes · home movies · B-movies
prime-time televisionstreaming content
Media played via internet
binge-watching · web series · YouTube · cord-cutting · podcast
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