preferred
Liked over others
Preferred means favored or chosen over alternatives.
A preferred stock gives holders priority over common stockholders.
Your preferred method is the one you like best.
Smoking is not preferred is a polite way of saying it's discouraged.
The word often signals official or institutional favor: preferred vendors, preferred customers, preferred seating.
Held dear, prized
- belovedOne who is treasured
- esteemedGreatly respected, admired
- valuedHeld in high regard
- prizedGreatly valued or esteemed
favored · liked · loved · respected · adored · revered · treasured · appreciated
Superior rank or importance
- primacyCondition of being foremost
- favoritismPreferential treatment of some
- partialityUnfair favor toward some
- biasUnfair inclination or prejudice
ranking · preeminence · predominance · forefront · emphasis · top-tier · front-runner · fast-tracked
Having benefits others lack
- entitledHaving rightful claim
- eliteSuperior select group
- wealthyHaving abundant financial resources
- affluentHaving abundant financial resources
well-off · prosperous · upper-class · high-status · influential · powerful · established · connected
Choosing with care
- restrictiveImposing narrow boundaries
- limitedRestricted in extent
- privateRestricted to certain parties
- members-onlyRestricted to enrolled participants
closed · insular · cliquey · segregated · discriminatory · exclusionary · VIP · gated
cherished
Held dear, prized
prized · favored · liked · loved · respected · adored · revered · treasured · appreciated · venerated
precedence
Superior rank or importance
- primacyCondition of being foremost
- favoritismPreferential treatment of some
- partialityUnfair favor toward some
bias · ranking · preeminence · predominance · forefront · emphasis · top-tier · front-runner · fast-tracked · expedited
advantaged
Having benefits others lack
affluent · well-off · prosperous · upper-class · high-status · influential · powerful · established · connected · aristocratic
selective
Choosing with care
- restrictiveImposing narrow boundaries
- limitedRestricted in extent
- privateRestricted to certain parties
members-only · closed · insular · cliquey · segregated · discriminatory · exclusionary · VIP · gated · reserved
- recommendationsadvised, recommendation engine, Netflix, Spotify, Amazon
- desirablecoveted, desired, wanted, sought-after, in demand
- favoritesfavorite, beloved, cherished, darling, dearest
- customer typesactive, inactive, new, returning, loyal
- obligationmandatory, obligatory, required, compulsory, optional
- top tierelite, premier, premium, prime, best
preferredrejected
Refused or turned away
unwanted · undesirable · disfavored · unwelcome · shunned
preferrednonpreferred
Not the first choice
secondary · subordinate · deprioritized · back-burner · fallback
preferredbottom-tier
Worst category or ranking
secondary · backup · fallback · alternative
- preferred nameSelf-selected form of address
- preferred pronounsSelf-specified gender terms
- preferred stockPriority-claim corporate ownership
- preferred providersDesignated first-choice vendors
- preferred sharesStock with dividend priority