political framing
Partisan message crafting
Political framing is the strategic presentation of an issue to influence how people perceive it.
The same policy can be framed as tax relief or tax cuts for the wealthy, as pro-life or anti-choice.
Effective framing shapes which aspects of an issue seem most relevant and which values apply.
The term often carries a note of manipulation—to expose someone's framing is to suggest they're not arguing fairly.
- spinRapid rotation around axis
- narrativeAccount of events
- messagingSending written digital communications
- rhetoricArt of persuasive language
- talking pointPre-crafted argument for repetition
bias · propaganda · optics · slant · angle · talking points · Overton window · agenda · manipulation · fear mongering · persuasion · straw man · soundbite · wedge issue · culture war · dog whistle · red meat · reframing
- framingreframing, frame of reference, beam, stud, rafter
political framingbalanced coverage
Proportionate treatment of viewpoints
political, politic, politics, politically, politicize, politicized, politicization, politician, politicians