microbrewed

Craft-scale beer production

Microbrewed describes beer produced by a microbrewery—a small, independent brewery making limited quantities, typically with emphasis on craft, quality, and distinctive flavors rather than mass-market appeal: a selection of microbrewed ales, locally microbrewed lager.

The term emerged in the 1980s as small breweries proliferated in response to homogenized commercial beer.

brewing

hops

Bittering agent for ale

fermentation · ale · lager · stout · porter · pilsner · wort · mashing · brewmaster · cask

craft

small-batch

Produced in limited quantities

specialty · independent · authentic · traditional · quality · premium · flavorful · distinctive · unique · seasonal

local

neighborhood

Residential area nearby

taproom · brewpub · local · town · city · hometown · destination

Opposites
production scale

microbrewedmass-produced

Made in large quantities

large-scale

production method

microbrewedmachine-made

Fabricated by apparatus

automated · standardized · processed

market positioning

microbrewedmainstream

Dominant cultural current

mass-market · generic · commercial · domestic · commodity

Family

microbrewery, microbrews, microbrew, microbrewing, microbrewers, microbrewer

Familiarity
Top 500,000
Profile
Timeless · Concrete · Everyday, not technical · Rated PG