meal replacements

Drinkable food substitutes

Meal replacements are food products designed to substitute for a regular meal, typically providing a balance of nutrients in convenient form.

They come as shakes, bars, or powders: She keeps meal replacements in her desk for days she skips lunch.

Originally marketed for weight loss, they're now also used by busy people or those who struggle to eat enough.

Opposites
food preparation and authenticity

meal replacementshome cooking

Meals prepared at residence

traditional cooking · slow food · whole foods · comfort food · farm-to-table

nutritional philosophy

meal replacementsintuitive eating

Diet-free body-responsive eating

whole foods · mindful eating · natural foods · farm-to-table · clean eating

eating as experience vs function

meal replacementsfine dining

Elegant restaurant experience

gourmet meals · sit-down dinner · feast · banquet · dinner party

Family

meal, replacement

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G