made in Japan

From Japanese factories

Made in Japan indicates Japanese manufacture, appearing on product labels to show country of origin.

The phrase once suggested cheapness—post-WWII Japan flooded Western markets with inexpensive goods.

By the 1980s, Japanese electronics, cars, and cameras had reversed the connotation entirely: made in Japan came to signal quality, precision, and reliability.

The shift remains a textbook case of national rebranding.

electronics

Sony

Japanese electronics and entertainment corporation

  • PanasonicJapanese electronics manufacturer
  • NintendoJapanese video game company
  • CanonJapanese imaging corporation

Toshiba · Hitachi · Fujitsu · Casio · Pioneer · Olympus · JVC · Yamaha · Seiko · Nikon

automotive

Toyota

Japanese car company

  • HondaJapanese vehicle manufacturer
  • NissanJapanese automaker
  • MazdaJapanese vehicle manufacturer

Subaru · Mitsubishi · Suzuki · Lexus · Acura · Infiniti · Daihatsu · Isuzu · hybrid · fuel-efficient

craftsmanship

artisan

Skilled manual tradesperson

pottery · raku · sumi-e · origami · ikebana · bonsai · kimono · washi

innovation

robotics

Automaton design field

breakthrough · research · patents · miniaturization · efficiency · engineering · kaizen · ASIMO · Hayabusa · maglev

quality

precision

Accuracy of measurement

meticulous · high-grade · premium · flawless · authentic · sophisticated · elegant · perfection · aesthetics · attention to detail

Opposites
country of origin/manufacture

made in Japanmade in China

Produced in the PRC

imported · outsourced

quality perception

made in Japanlow-quality

Substandard in nature

shoddy · disposable · unreliable · knockoff · flimsy

Family

made, make, making, makers, unmade, remake, remade, remaking, Japan

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G