killer app

Platform-selling program

A killer app is software so compelling that it drives adoption of the platform it runs on—the spreadsheet that made people buy personal computers, the game that sold the console.

The term has broadened to mean any breakthrough product or feature that transforms an industry or technology: Everyone's waiting for the killer app that makes VR mainstream.

Related

e-commerce · monetization · innovation · breakthrough · spreadsheet · disruption · market disruption · tipping point · competitive advantage · venture capital · venture funding · technology · revolutionary · next big thing · connectivity · market share · Silicon Valley · accessibility

Opposites
market impact

killer appvaporware

Announced but undelivered software

flop · dud · also-ran · non-starter · market failure

software quality and appeal

killer appbloatware

Unwanted preinstalled software

crapware · junkware · shovelware · malware · adware

strategic purpose

killer apppack-in

Compress tightly together

makeweight · padding · afterthought

Family

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Familiarity
Top 200,000
Profile
Used worldwide · Positive · Rated G