herd behaviour

Following the crowd

Herd behaviour is the tendency of individuals to follow what others are doing rather than act independently.

The term comes from how animals move together in herds, flocks, or schools.

It applies to humans in crowds, markets, and social trends: Herd behaviour drove the stock market panic.

The implication is usually negative—that people abandon independent judgment to follow the group.

Related

market bubble · conformity · groupthink · speculation · mob mentality · group polarization · social proof · bandwagon effect · crowd psychology · deindividuation · hive mind · mass hysteria · survival instinct · social influence · panic selling · mimicry · viral trend · pack mentality

Opposites
decision-making autonomy

herd behaviourautonomy

Independent decision-making capacity

self-direction · freethinking · self-determination · self-reliance · rugged individualism

social conformity

herd behaviournonconformity

Rejection of prevailing norms

individualism · contrarianism · dissent · iconoclasm · standing alone

information processing

herd behaviourcritical thinking

Objective evaluation of information

due diligence · skepticism · analytical thinking · evidence-based reasoning · intellectual rigor

Family

herd, behaviour, behavior, herds, herded, herding, herder, herders, herdsman

Familiarity
Top 200,000
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Timeless · Everyday, not technical · Rated G