grassroots organization

Local volunteer movement

A grassroots organization is a group formed by ordinary people around a shared cause, built from the bottom up rather than directed by established institutions or elites.

The term evokes grass growing naturally from the ground—local, decentralized, emerging from community concerns: Several grassroots organizations mobilized voters in swing states.

Often contrasted with top-down or astroturf campaigns.

Related

local · mobilize · campaign · voter registration · neighborhood · community garden · advocacy · collective · petition · rally · outreach · word of mouth · coalition · empowerment · canvassing · door knocking · phone banking · civic

Categories
Opposites
organizational structure and power origin

grassroots organizationcentralized authority

Governance from single point

establishment · bureaucracy · corporate structure · command structure · government agency

funding and resource base

grassroots organizationcorporate lobby

Business building entrance area

special interest group · super PAC · lobbying firm · PAC · think tank

authenticity and origin of support

grassroots organizationastroturfing

Disguised sponsored advocacy

front group

Family

grasses, grassy, grassland, rooting, rootless, organize, organized, organizer, organizing

Familiarity
Top 200,000
Profile
Timeless · Positive · Everyday, not technical · Rated G