good copy

Related

imitation · reproduction · backup · original · draft · headline · edit · proofread · publish · content · advertisement · slogan · print · carbon · photocopy · transcript · clone · mockup

Opposites
writing quality

good copyrough draft

Unpolished first attempt

awkward phrasing

newsworthiness/story value

good copyfiller

Substance closing gaps

non-event · yawner

Familiarity
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