good-will
Kindness toward others
Good-will is an alternate spelling of goodwill, referring to friendly or benevolent feelings toward others, or the intangible value of a business's reputation and customer relationships.
The hyphenated form appears in older texts but has largely given way to the solid compound: The store's good-will toward the community was evident in its charitable giving.
Considerate, caring disposition
- compassionConcern for others' distress
- generosityReadiness to give freely
- charityVoluntary aid for others
- warmthHeat you feel
caring · empathy · tenderness · grace · mercy · gentleness · consideration · sympathy
Voluntary aid for others
- donationVoluntary charitable gift
- endowmentPermanent donated fund
- foundationUnderlying support structure
- patronageSupporter's financial backing
benefaction · contribution · giving · gift · aid · relief · support · volunteerism
Shared business arrangement
- collaborationJoint intellectual work
- teamworkJoint effort toward shared aim
- allianceFormal union of parties
- coordinationOrganized cooperative movement
rapport · mutual respect · trust · camaraderie · fellowship · solidarity · reconciliation · diplomacy
Collective opinion of someone
- brandCompany's product line name
- loyaltyFaithful commitment to another
- trustConfidence in another
- assetItem of value owned
valuation · intangible · acquisition · customer relations · public relations · favor · patronage · credibility
kindness
Considerate, caring disposition
- compassionConcern for others' distress
- generosityReadiness to give freely
- charityVoluntary aid for others
warmth · caring · empathy · tenderness · grace · mercy · gentleness · consideration · sympathy · humanity
charity
Voluntary aid for others
- donationVoluntary charitable gift
- endowmentPermanent donated fund
- foundationUnderlying support structure
patronage · benefaction · contribution · giving · gift · aid · relief · support · volunteerism · nonprofit
partnership
Shared business arrangement
- collaborationJoint intellectual work
- teamworkJoint effort toward shared aim
- allianceFormal union of parties
coordination · rapport · mutual respect · trust · camaraderie · fellowship · solidarity · reconciliation · diplomacy · détente
reputation
Collective opinion of someone
asset · valuation · intangible · acquisition · customer relations · public relations · favor · patronage · credibility · esteem
good-willill-will
Hostile or unkind feeling
malice · hostility · animosity · malevolence · enmity
good-willmalicious intent
Purpose to cause harm
bad intentions · malignity · vindictiveness · spitefulness · maleficence
good-willbad reputation
ill repute · notoriety · disrepute · stigma · bad faith