gimmickier
Flashier but emptier
Gimmickier is the comparative form of gimmicky, meaning more reliant on gimmicks—attention-grabbing tricks or features that lack substance.
Something gimmickier than another thing uses more superficial novelty to attract interest: Each sequel got gimmickier than the last.
The word carries a dismissive tone, suggesting style over substance.
Excessively eye-catching
- gaudyTastelessly ornate
- garishTastelessly showy
- tackyVulgar or slightly sticky
- kitschyTastelessly popular or sentimental
ostentatious · flamboyant · loud · flashy · theatrical · over-the-top · extravagant · splashy
Temporarily in vogue
- trendyCurrently in vogue
- quirkyIdiosyncratically unusual
- whimsicalPlayfully fanciful or erratic
- gizmoNameless mechanical device
gadget · trinket · toy · knickknack · curio · collectible · bauble · tchotchke
Made to occur unwillingly
- artificialMade, not natural
- strainedUnder uncomfortable tension
- stiltedUnnaturally formal in expression
- laboredRequiring great exertion
overwrought · affected · pretentious · manufactured · insincere · unconvincing · fabricated · phony
Causing false beliefs
- duplicitousDeliberately deceptive in nature
- deceitfulInclined to mislead others
- manipulativeSkilled at controlling others
- schemingCrafty and calculating
trickery · sleight · bait-and-switch · clickbait · hype · spin · ploy · stunt
Showing original thought
- ingeniousCleverly original in design
- creativeProducing original ideas
- resourcefulSkilled at solving problems
- innovativeIntroducing new ideas
imaginative · cunning · shrewd · crafty · original · unconventional · experimental · playful
showy
Excessively eye-catching
kitschy · ostentatious · flamboyant · loud · flashy · theatrical · over-the-top · extravagant · splashy · glitzy
faddish
Temporarily in vogue
gizmo · gadget · trinket · toy · knickknack · curio · collectible · bauble · tchotchke · novelty
forced
Made to occur unwillingly
- artificialMade, not natural
- strainedUnder uncomfortable tension
- stiltedUnnaturally formal in expression
labored · overwrought · affected · pretentious · manufactured · insincere · unconvincing · fabricated · phony · plastic
misleading
Causing false beliefs
- duplicitousDeliberately deceptive in nature
- deceitfulInclined to mislead others
- manipulativeSkilled at controlling others
scheming · trickery · sleight · bait-and-switch · clickbait · hype · spin · ploy · stunt · ruse
inventive
Showing original thought
- ingeniousCleverly original in design
- creativeProducing original ideas
- resourcefulSkilled at solving problems
innovative · imaginative · cunning · shrewd · crafty · original · unconventional · experimental · playful · surprising