gimmickiest
Flashiest promotional ploy
Gimmickiest is the superlative of gimmicky, describing something that relies most heavily on flashy tricks or novelties to attract attention rather than substance.
That was the gimmickiest ad campaign I've ever seen.
The word carries a dismissive tone, suggesting the appeal is shallow or manipulative.
Excessively eye-catching
- eye-catchingImmediately noticeable, visually
- ostentatiousShowily excessive
- glitzyShowily eye-catching
- dazzlingOverwhelmingly bright or impressive
garish · loud · flamboyant · splashy · gaudy · attention-grabbing · over-the-top · theatrical
Temporarily in vogue
- trendyCurrently in vogue
- quirkyIdiosyncratically unusual
- gadgetyAbounding in small devices
- kitschyTastelessly popular or sentimental
whimsical · newfangled · clever · inventive · cutesy · offbeat · zany · wacky
Vulgar or slightly sticky
- tawdryCheaply ornate and vulgar
- chintzyGaudy yet cheap
- shoddyOf poor craftsmanship
- trashyCheap and tasteless
tinsel · sleazy · low-rent · plasticky · junky · schlocky · bargain-basement · cheeseball
Made, not natural
- forcedMade to occur unwillingly
- stagedArranged for effect
- phonyFraudulent person or thing
- inauthenticNot what it claims
manipulative · hokey · calculated · cheesy · corny · hackneyed · formulaic · transparent
Without practical value
- pointlessLacking any purpose
- unworkableImpossible to execute
- futileIncapable of producing results
- superficialLacking depth or substance
hollow · empty · substanceless · ineffectual · shallow · meaningless · vapid · glib
showy
Excessively eye-catching
- eye-catchingImmediately noticeable, visually
- ostentatiousShowily excessive
- glitzyShowily eye-catching
dazzling · garish · loud · flamboyant · splashy · gaudy · attention-grabbing · over-the-top · theatrical · brash
faddish
Temporarily in vogue
kitschy · whimsical · newfangled · clever · inventive · cutesy · offbeat · zany · wacky · eccentric
tacky
Vulgar or slightly sticky
trashy · tinsel · sleazy · low-rent · plasticky · junky · schlocky · bargain-basement · cheeseball · dollar-store
artificial
Made, not natural
inauthentic · manipulative · hokey · calculated · cheesy · corny · hackneyed · formulaic · transparent · obvious
useless
Without practical value
- pointlessLacking any purpose
- unworkableImpossible to execute
- futileIncapable of producing results
superficial · hollow · empty · substanceless · ineffectual · shallow · meaningless · vapid · glib