flagship species
Charismatic conservation ambassador
A flagship species is a plant or animal chosen to represent an environmental cause or conservation campaign—selected for public appeal rather than ecological importance.
Pandas, tigers, and whales serve as flagship species because their charisma attracts funding and attention: The organization adopted the sea turtle as its flagship species.
The concept borrows from naval terminology, where the flagship carries the admiral.
- pandaMonochrome Chinese bear
- mountain gorillaRare high-altitude great ape
- tigerLarge striped Asian feline
- biodiversityRange of life forms
- rhinocerosLarge horned African mammal
habitat · habitat loss · okapi · environmentalism · pangolins · conservation · rewilding · forest elephants · WWF · public awareness · wildlife · wolf · shark · lion · pygmy hippos · snow leopard · nature reserves · wildlife corridors