exoticisation

Romanticizing the unfamiliar

Exoticisation is the act of making something or someone seem exotic—foreign, unusual, alluringly different.

The term typically carries critical weight, suggesting that the portrayal emphasizes otherness in ways that are reductive or objectifying: the exoticisation of Asian women in Western media, tourism's exoticisation of indigenous cultures.

Also spelled exoticization.

cultural

orientalism

Interest in Eastern aesthetics

othering · tokenism · cultural tourism · noble savage · ethnic chic · nativism · cultural capital · mystification

objectification

dehumanization

Denying personhood to others

typecasting · pigeonholing · oversimplification · generalization · misrepresentation · racialization · cliché · reductionism · essentializing · flattening

romanticization

allure

Attractive, tempting quality

enchantment · fantasy · escapism · glamorization · enticement · charm · novelty · sensationalism · mythologizing · wonderment

marginalization

alienation

State of being isolated

xenophobia · racism · colonialism · paternalism · ethnocentrism · prejudice · scapegoating · ghettoization · infantilization · patronization

Opposites
treatment of difference

exoticisationnormalisation

Making something standard

domestication · familiarisation · demystification · assimilation · mainstreaming

depth of cultural engagement

exoticisationdeep knowledge

Thorough grasp of subject

cultural competence

self vs. other framing

exoticisationidentification

Establishing who someone is

self-recognition · universalization · humanization · commonality · kinship

Familiarity
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Timeless · Abstract · Rated G