captive market

No-alternative buyer pool

A captive market is a group of consumers who have no choice but to buy from a particular supplier.

The term implies that buyers are trapped—by geography, regulation, or lack of alternatives: Airport shops exploit their captive market with inflated prices.

Employees limited to a company cafeteria or prisoners buying from a commissary are captive markets.

Related

trapped · no choice · hostage · vendor · exclusive · contract · dependent · gouging · inelastic · supplier · loyalty · switching · barrier · dominant · exploit · corner · squeeze · obligation

Categories
Opposites
market freedom

captive marketfree market

Commerce without state intervention

open market · competitive market · perfect competition · buyer's market · free enterprise

competitive dynamics

captive marketperfect competition

Frictionless market ideal

buyer's market · open competition

Family

captive, market, capture, captivity, captor, captivate, captivating, captivation, markets

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Used worldwide · Timeless · Abstract · Rated G