consumer base
Market of buyers
A consumer base is the group of people who regularly buy a company's products or services.
The term frames customers as a foundation that supports the business: Their consumer base skews young and urban.
Companies work to expand, retain, or diversify their consumer base.
Often shortened to just base: We need to grow our base.
- buyersThose who obtain goods
- repeat buyersCustomers purchasing again
- clienteleCollective body of customers
- target audienceIntended recipients of content
- demographicsStatistical population characteristics
niche market · brand loyalty · word of mouth · patrons · customers · customer retention · market · mass appeal · users · shoppers · price sensitivity · purchasing habits · buying power · crowd · customer feedback · subscribers · purchasing power · spending
consumer basemanufacturers
Entities producing goods massively
supply chain · wholesalers · distributors · service providers · suppliers
consumer baseworkforce
All available workers
shareholders · ownership · management · stakeholders · board of directors
base, consumer, bases, consumed, consuming, consumption, consumers, consumable, consumerism