repeat buyers
Customers who return
Repeat buyers are customers who purchase from the same seller or brand more than once.
The term appears in marketing and sales contexts, where repeat buyers represent loyalty and reduced acquisition costs: Our repeat buyers account for sixty percent of revenue.
Turning first-time customers into repeat buyers is a core business goal.
- loyalFirm in allegiance
- brand loyaltyHabitual preference for one company
- returningGoing back to origin
- coming backArriving again after departure
- regularsHabitual visitors
frequent flyer · subscribers · subscription box · customer retention · retention · devotees · faithful · recurring · membership · loyalty program · rewards · patronage · habit · brand · trust · tried and true · checkout · reorder
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