co-opting

Absorbing for advantage

Co-opting is taking over something for your own purposes, often by absorbing or neutralizing it.

A movement co-opts rival ideas by adopting them superficially.

A corporation co-opts counterculture by selling it back as product.

The regime co-opted the opposition by giving them minor posts.

The word implies strategic appropriation rather than genuine embrace.

cultural

appropriation

Unauthorized claiming or allocation

commodification · dilution · erasure · misrepresentation · stereotyping · exoticization · fetishization · commercialization · mainstreaming · gentrification

appropriation

hijacking

Forcible seizure mid-transit

usurpation · expropriation · capture · diversion · repurposing · misappropriation · exploitation · manipulation · subversion · corruption

political

infiltration

Covert entry into organization

overthrow · displacement · supplanting · neutralization · manipulation · compromise · appeasement · recruitment · defection · turncoat

inclusion

incorporation

Forming a legal entity

enlistment · recruitment · affiliation · alliance · coalition · partnership · merger · annexation · engrafting · embrace

Opposites
acceptance/rejection of external elements

co-optingrejecting

Refusing to accept

excluding · repudiating · resisting · opposing · refusing

preservation vs. appropriation

co-optingpreserving

Protecting from deterioration

protecting · honoring · respecting · safeguarding · crediting

empowerment vs. neutralization

co-optingempowering

Giving authority or confidence

amplifying · radicalizing · energizing · galvanizing · strengthening

Family

coopting

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Abstract · Negative · Everyday, not technical · Rated G