business research
Commercial inquiry work
Business research is the systematic investigation of markets, consumers, competitors, or organizational practices to inform decision-making.
It encompasses methods from surveys and focus groups to data analysis and industry benchmarking.
The company conducted business research before entering the Asian market.
Distinguished from academic research by its practical orientation toward solving specific commercial problems.
- market trendsPatterns in trading activity
- consumer behaviorPatterns in purchasing choices
- profit marginsPercentage kept from sales
- bottom lineEssential point or conclusion
- SWOT analysisFramework examining advantages and threats
investment analysis · market segmentation · leadership styles · competitive analysis · inventory control · supply chain management · survey · trend forecasting · focus groups · deep dive · benchmarking · strategic planning · action items · organizational structure · feasibility study · due diligence · white paper · financial modeling
business researchgut instinct
Immediate unreasoned knowing
intuition · gut feeling · guesswork · hunches · flying blind
business researchpure research
Inquiry without practical aim
basic research · academic research · blue-sky research · pure science · art for art's sake
business researchbusiness operations
How a company runs
implementation · execution · plunging in · action · doing business
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